WHO ARE WE...
We are HELLO FRIEND CREATIVE – a collective of accomplished creative types who can produce slick, engaging content for any brand on any budget.
Need a styled photo shoot to show off your product, logo design, images and text for social media or marketing material?
Our combined skills and talents cover all bases and we’ll work closely with you to develop and present your brand at its best. You can pick and choose from our posse of photographers, designers, stylists, writers and artists.
We’re not an agency and won’t try to upsell, but we’ll go above and beyond to provide you with exactly what you need. Our name is a tribute to Rome Torti – a kind, creative guy who is a constant source of inspiration to us. It was his customary greeting and an attitude we aspire to in everything we do.
Rachel Torti is the curator behind Hello Friend Creative. Having worked in various creative industries for the past 15 years she has built up a solid network of talented collaborators and has brought them all under one roof so everyone can benefit. Something she gets asked on a daily basis is, 'What do you actually do?' Good question! On any given day (if you follow her social media) you will see her styling photo shoots, hunting down props for film and television, making mega lists and planning out strategic brand development, content creation and social media strategy for clients. Odds are she will also be steaming a ton of garments, cooking up a delicious soup, laying out floral table runners, climbing trees, taking photos of delicious organic produce, jumping in rock pools and saying yes to all sorts of other adventues. In previous incarnations she has worked as Fashion & Product Editor for Slow Magazine, Brand Manager for Rhythm Girls and quick to market collection AWAY, Wholesale Sales gun for brands such as, Billabong, Mooks, Paul Frank, Milk & Honey, Stussy and Andy Warhol, and she even owned her own online vintage store. Over the last five years she has fine shared the knowledge she has gained and focuses on working with clients to build their brands and market their products in a way that gets results. Her super power is working to a brief (of any kind) and assembling a skilled team of people to bring it to life.