Who are we?

We are HELLO FRIEND CREATIVE – a collective of accomplished creative types curated by Rachel Torti


Need a styled photo shoot to show off your product, logo design, images and text for social media or marketing material? 
We can help pull the team together that have the skills and talents to cover all bases. We’ll work closely with you to develop and present your brand at its best or just line you up with the creative you need and leave you to it.  (It’s completely up to you)

You can pick and choose from our collection of photographers, designers, stylists, writers and artists and trust that they will complete your project on in time, on budget and to brief. (Because we have worked with them all on all types of projects and can vouch for their professionalism and damn fine skills!

Or you just throw us the keys to the project and we will make you proud!


Think of us as your creative concierge (if you may!)

We’re not an agency and won’t try to up-sell, but we will go above and beyond to provide you with exactly what you need. Our name is a tribute to Rome Torti – a kind, creative guy who is a constant source of inspiration to us. It was his customary greeting (as well as the title to his photography book) and his golden attitude is one we aspire to, in everything we do.

We can help you produce
slick, engaging content for any brand on any budget. 

Rachel Torti is the curator behind Hello Friend Creative.
Having worked in various creative industries for the past 15 years she has built up a solid network of talented collaborators and has brought them all under one roof so everyone can benefit.

Something she gets asked on a daily basis is, 'What do you actually do?' Good question! On any given day (if you follow her social media) you will see her styling photo shoots, hunting down props for film and television, making mega lists and planning out strategic brand development, content creation and social media strategy for clients. 


Odds are she will also be steaming a ton of garments, cooking up a delicious soup, laying out floral table runners, climbing trees, taking photos of delicious organic produce, jumping in rock pools and saying yes to all sorts of other adventures.
In previous incarnations she has worked as a Fashion & Product Editor for Slow Magazine, Brand Manager for Rhythm Girls and quick to market collection AWAY,  Wholesale Sales gun for a long list of brand brands and she even owned her own online vintage store.